Graphic design quote template with usage rights set

What to put on a graphic design quotation

A graphic design quote template that prices the creative process in stages: discovery, concepts, revision rounds and final artwork, with the file formats and usage rights written down. That matters because most design disputes are about the fourth round of changes or who may use the logo, not about the fee. Edit the sample online, or download it in Word, Excel or PDF.

A graphic design quotation should tell the client exactly what they will hold at the end: how many concepts, how many rounds of changes, which files, and what they may do with them. Price each stage separately, so extra work has an obvious place to go.

1. Brief and discoveryA workshop or questionnaire to agree the audience, competitors and what the design has to achieve. Charging for it tells the client that thinking is part of the work.
2. Number of conceptsHow many first directions you will present, for example three logo concepts, and that the client picks one to develop.
3. Revision roundsTwo rounds of changes on the chosen concept is a widely used limit. Define a round as one consolidated list of feedback, not a stream of emails from different people.
4. Final file formatsVector AI, EPS and SVG for the logo, PNG and JPG for screens, plus CMYK, RGB and one color versions. Clients often learn they need these only after the job.
5. Usage rightsWhether the client owns the artwork outright on payment or holds a license for named uses. A logo normally transfers in full; an illustration for one campaign may not.
6. Fonts and stock imagesTypefaces and photos that need a paid license, and who buys them. A font licensed to you does not automatically cover the client’s website or app.
7. Print productionIf you manage printing, quote it as its own group with stock, quantity and finish, or hand the files to a printer who sends a printing quote of their own.
8. Timeline and feedback windowsA date for each presentation and how many working days the client has to reply, so a slow sign off does not stall your calendar.

Sample graphic design quote with example prices

Kite Design Co. is quoting Barakah Foods for a brand identity. The Design group holds a two hour discovery workshop at $120 an hour, three logo directions as one fixed line, two revision rounds at $180 each and a one page brand guide, for a subtotal of $2,450. Business card design is optional at $220 and stays out of the total until the client ticks it. The deposit is 50%, and the prices are examples.

Edit the Kite Design Co. quote

5 lines are filled in, from discovery workshop to business card design. Put in your own graphic design rates, then download the PDF.

Open the graphic design sample

How to price graphic design work

Designers price by the project, by the hour, or with a fee that reflects how widely the work will be used. A good design estimate often blends them: a fixed fee for the defined deliverables, with an hourly rate written in for anything beyond the agreed rounds.

1. Fixed fee per deliverableA set price for a logo suite, a brochure or a packaging label. Clear for the client, and fair to you as long as concepts and revision rounds are capped in writing.
2. Hourly rateTracked time at your rate. Suits production work, resizing and edits where the volume is unknown, and it is the fallback price for extra rounds.
3. Usage based feeA higher fee when the design will appear widely, such as packaging sold in many stores or a franchise brand, and a lower one for a single local use. Describe the usage on the quote so the price makes sense.
4. Design retainerA monthly block of design hours for clients with steady work. State the hours, the rate for overflow, and whether unused time carries over.

Recharge stock images and font licenses with a small handling margin and test it in the markup calculator. If you are still settling on a rate, the guide to working out labor cost covers the hours you can never bill.

Worked example: a product label in three flavors

A food client wants one label design plus two extra flavor versions. Here is the quote built from hours at an example rate of $75.

1. Master labelResearch, two concepts and development of the chosen one: 12 hrs × $75 = $900.
2. Flavor versionsColor and copy changes for two more flavors at 2 hrs each: 4 hrs × $75 = $300.
3. Print-ready artworkSetting the art on the printer’s die line with bleed, and checking color: 1.5 hrs × $75 = $112.50.
4. Stock imageOne licensed photo of the ingredients at $49, passed through at cost. Subtotal: $900 + $300 + $112.50 + $49 = $1,361.50.
5. Deposit and extra roundsA 50% deposit is $680.75. Two revision rounds are included; a third would be added as a change at 2 hrs × $75 = $150.

The number of concepts, the printer’s technical specs and how widely the label will be sold all move this figure.

What a design fee covers and what it does not

Graphic design quote mistakes to avoid

• Writing unlimited revisions to win the job, then losing a week to small color changes.
• Not saying what counts as a round, so feedback trickles in from five people over a month.
• Leaving usage rights out, so the client assumes they can resell or trademark artwork you only licensed.
• Forgetting font licenses, which the client then has to buy when their developer cannot install the typeface.
• Delivering only PNG files and getting a call months later from a sign maker who needs vectors.
• Starting concepts before the deposit clears, then hearing the project is on hold.